Clients recovering from injuries or accidents Often also seeing a chiropractor or physical therapist more often referral from chiropractor Frequently paid by insurance Usually insurance will massage therapist business plan examples for short-term therapy only, although clients will sometimes supplement out-of-pocket Clients pampering themselves Sometimes have chronic pain or old injury issues Massage 1 — 4 times a month for relaxation Clients who prefer alternative health care Use massage as preventative health care Use other alternative practices — e.
These are people who mistrust allopathic medicine, and prefer to use chiropractors, naturopaths, herbalists, acupuncturists.
Patient retention and practice building begin the moment the patient enters your office. In other words place a small inexpensive ad and leave it in place for weeks or months. Below is an overview of the marketing strategies and objectives of the Massage Therapist.
Find other LMT or other personal service provider to sublet space in new location. Doing a Marketing Analysis will help you understand what people want or if they even do want massage services.
However, businesses, such as massage therapy practices, tend to operate with substantial economic stability as many people consider these treatments to be essential to their well being. However, some economists have predicted that the industry will grow faster than the general economy as the Baby Boomer generation begins to demand more massage therapy services.
First, relax a little. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. This massage therapy business plan is being used to explore the cost effectiveness of expanding by moving the business into a downtown location. According to several medical studies the effects and benefits of massage therapy are well documented, and they provide several medical benefits to patients.
With this new focus on rehabilitation, we have determined that the steady stream of new revenue from this new source would be financially worthy of an investment into this new business. Since the variable cost of each massage is nominal, the best bet has seemed to be to charge less than the market will bear.
A purpose statement will talk about the things you will need to learn or become in order to fulfill your vision. Rent space from a chiropractor or other healthcare provider? Therefore, patient education should be viewed as an important step in a massage therapy marketing plan. Remember the most important education and marketing is done in the office and during the patient visit.
Fortunately, massage is a very personal service, and different clients are attracted to different techniques and personalities. How long-range are they? Imagine having a system for assessing posture, providing massage therapy, giving a take home exercise — and on a future visit providing a follow up assessment.
Massage Therapist services are in demand regardless of the general economic climate as they are an essential service for health. Do you help people who have been in accidents return to pain-free functioning?
Look like a professional. Let your patients determine treatment plans and return visits for treatment. What makes you different from other massage therapists? If after an ad has run for two or three months no one seems to have seen it, find yourself another paper.
Dentists normally care for hundreds of patients, a single dentist referring to you could provide you with many patient visits.
Common traits among clients will include: Change or add to this template as needed to suit the type of massage practice your want. An increasing number of people go to the internet to search out a massage therapist, and are hit by a barrage of massage therapy ads. So, of course you know that you cannot just start this trade without first being equipped with the right information that will help you sail through the hurdles of the teething stage that affects every business.
Kate Stephenson is an international licensed Massage Therapist with a robust experience and education in the industry that cuts across the United States, Canada, United Kingdom and Japan.
Do not return phone calls promptly, within twenty minutes, or at all. Using Digital Media for Massage Therapy Advertising As important as your business name, business card and quick-draw answering of the phone is — your practice visibility on the internet is crucial!
Where do you want to work? They also tend to have chronic injuries or pain, especially as they age, which can help them become repeat clients.Massage Therapy Business Plan Sample.
Here's a sample massage business plan template with suggested topics. Change or add to this template as needed to suit the type of massage practice your want.
Links will take you to an article with more information on a. Massage Therapist Business Plan Template – Download Now. Simply fill-in the blanks and print in minutes! Instant Access to 1,+ business and legal forms. Download samples of professional document drafts in Word .doc) and Excel .xls) format.
Physical Therapy Massage Business Plan Executive Summary Healing Touch Massage is a sole proprietorship owned by Lavinia Watkins, LMT. Ms. Watkins has been a Licensed Massage Therapist in the State of Oregon since Julyand has run the business from a home-based location since then. Here's how to develop your massage advertising in a cohesive massage therapy marketing plan.
Ideas for massage therapy ads and slogans to build a practice. Leave your business card (massage therapy ads) with: Health care professionals. Word of mouth is critical to your massage therapy marketing plan. For example, health food.
If you plan on setting up business with other people, or going into business with a fellow massage therapist or someone from a complementary profession, you’ll need to outline leadership roles. Who will be in charge, for example? Development plan and milestones. Free Massage Therapist Business Plan For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below.Download