To some extent the results are evidence to speculate mostly that sales promotion methods do not amount to great value.
Project Title Supermarket discounts: Researchers will gather the primary data via two methods. Objectives The research will address the following questions: Questionnaire work will be carried out in four Tesco branches of different sizes: The methodology and data collecting methods are followed by analysis and ethical issue.
For example, an item may have a direct discount for one third of its original price, while the multi-buy sales promotion can bring customer a fifty percent discount. Programs, articles can be signed by Professors, lecturers, DBA students, executives, policy makers and administrators in private and public sector, strategists, management consultants and others interested in the field of first class management of postgraduate education.
Combining the analysis of questionnaire and interview, the researcher will draw a conclusion and supply answers to the main objectives previously outlined. Of course, there is another way to look at such sales promotions techniques, and discounts can be seen as a trap for those people who want to purchase great value products from promotions.
In another words, the main purpose of this research is to acquire an insight into the real needs of customers and provide rational recommendations for people who prefer discounted products. Pricing strategies are part of marketing strategy, which has been carried out in many companies.
For further information on editorial policies or the preparation of manuscripts, you should contact the Editor in Chief. Sales promotion methods may help consumers save money.
It provides a detailed examination of the different methodologies available, such as interviews, focus groups and questionnaires and how to select and apply these different techniques. At the beginning, questionnaire surveys will be carried out with customers shopping in branches of Tesco supermarket in Liverpool.
Gifts can be help to change their attitudes and purchase objectives, and to keep and boost purchasing behaviour by existing customers Bodur and Grohmann, The Editorial Board has the final responsibility in accepting works, subject to the reviews of two anonymous evaluators with knowledge and interest in the topics submitted to review.
Wallace points out that the most generally sales promotion method is by offering a limited-time discount, which does not permit consumers enough time to think deeply about the necessity of this specific item nor gives them the chance to compare the price with other supermarkets.
Some main methods include discount, coupons or BOGOF, and are usually intended to encourage customers to purchase some new products that possess high quality or advanced functions. At the end of research proposal, implications for someone may concern will be provide. Do customers prefer items for promotion to products at a regular price?
NVivo software will be used to analyse qualitative data collected from interview phase of this research. Five main responses namely brand switching, purchase acceleration, stockpiling, product trial and higher spending have been subjected to a correlation analysis with sales methods through supermarket customers in Hong Kong, which has a similar marketing environment to the UK.
And data will be recorded in computer to avoid unintentional damage.The Journal of Applied Business Research (JABR) welcomes articles in all areas of applied business and economics research.
Both theoretical and applied manuscripts will be considered for publication; however, theoretical manuscripts must provide a clear link to important and interesting business and economics applications.
Research design and sampling This methodology will be applied for the research to obtain data and deduce the answers to questions that have been put forward previously.
It will help to propose research about the customers’ real benefits when they select products at a discount, when influenced by promotional advertising.
Also, the research conducted to solve specific problems or to answer specific questions. In accounting for research and development costs, the development costs may be carried forward but the basic and applied research costs are often written off as incurred. JABR The Journal of Applied Business Research welcomes articles in all areas of applied business and economics research.
Basic research often informs applied research, and applied research often helps basic researchers refine their own theories. As you can see in the example above, the information learned from basic research often builds the basis on which applied research is formed. The Journal of Applied Business Research (JABR) welcomes articles in all areas of business and economics.
Both theoretical and applied manuscripts will be considered for publication. Theoretical manuscripts must provide a clear link to important and interesting business and economics applications.Download